Celebrated on the Dashami Shukla Paksha of Ashwin month, Dussehra, also known as Vijayadashmi, is considered to be one of the four most auspicious day of the year. To be more specific, it is an Abhuj Muhurta as per the Hindu beliefs. Taking up new projects or inaugurating any new business is considered to be auspicious on this day. Even purchasing a new vehicle, a property or an electronic item is also looked upon as ushering in good luck. Essentially, making any big investment on this day is believed to give sure-shot favourable results and therefore, people plan their ventures around this festival.

That you don’t buy property every year or for that matter a vehicle, buying gold bullions or jewellery which is the most reliable form of investment, is a common practice in every Indian household on Dussehra. As per the Hindu beliefs, gold is a symbol of Goddess Laxmi – the goddess of wealth and therefore, bringing it home, ushers in more luck to you. So, whether there is a wedding in the family or not, whether there were plans to upgrade the personal collection or not, on this day shopping for gold is inevitable.

So this Dussehra, when you set out to buy gold, do visit our online store for our latest gold jewellery collections. Bidar Inspired Jewels that exudes the ancient charm of Persia, Kids Collection styled for your little ones or sleek and stylish Tanmaniyas for your Mangalsutra, you have plethora of exquisite designs to explore. Even Lava Collection, designed with real Hawaiin lava beads, will make for a great choice. Other than these, you also have Matte jewels that tell the story of India’s monumental history, while traditional Rajasthani and Kolhapuri designs from our Designer Collection unveiling our cultural richness.

Wedding rings and Duet (a selection of couple bands) are another segment of jewels that will not just adorn you both as couple but also make this day a memorable one. For the world, Dussehra would always be remembered as the day when Lord Rama ensured that good triumphed over evil by killing the demon Ravana with the blessings of Goddess Durga who slayed Mahisasur on the same day. But for you, personally it would mark the beginning of a new chapter in your love life. Feather Lite, Rashi, Reyna, Iris and Amore are some more collections we would like you to take note of this Dussehra.

These are just the few top-of-mind names. Our online store is a galaxy of scintillating jewels. From earrings and pendants to Mangalsutra, bangles and bracelets, there is a wide variety of designs across categories. Bullions? Guineas, Coins and Vedhanis are available here at discounted rates. Just choose the form in which you wish to welcome the Goddess Laxmi to your home this Dussehra and be sure to usher in abundance, prosperity and peace.

Happy Dussehra!