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Updated on : 12/11/2019 12:00 PM

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Arjun Rangapure wins PNG Jewellers’ ‘Asli Heera of My Life’ contest

Arjun Rangapure wins PNG Jewellers’ ‘Asli Heera of My Life’ contest

India’s popular heritage jewellery brand, PNG Jewellers had run a unique contest - ‘Asli Heera of My Life’ for its patrons throughout December and had declared a diamond necklace worth Rs. 1 lakh as the grand prize.

Mr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said: “Activities like these give the brand and audience a platform to communicate and interact with each other, apart from regular business days. It also ensures the audience that the brand is customer-friendly and increases the brand’s recall value. PNG Jewellers believe that the customer is king and therefore, always invests in such marketing initiatives where our customers feel like one.”

For the contest, the jewellery giant had collaborated with India’s leading radio station - 93.5 Red FM, in Pune. For the uninitiated, the contest was split up in four weeks across December where a question related to diamonds was asked by the RJ to the listeners and the one who gives the most creative and wittiest answers stood a chance to win silver coins every day.

An event was hosted every Saturday at various PNG stores across Pune to present the silver coins to five winners every week. The questions asked to listeners were very unusual and personal at the same time. For instance, qualities of diamonds that makes us to treasure them, sparkling moments you’d cherish forever like diamonds and who is the ‘Asli Heera’ of your life…?

At the final event held at the Hadapsar store on 31 December, an RJ studio shift was organised which was proven to be an attraction for the visitors. The anchor played interactive games with the crowd and distributed gifts. The shift was culminated with the announcement of the final winner’s name and turns out, Arjun Rangapure was the man of the moment. None other than, Mr. Saurabh Gadgil himself presented him the grand prize – the diamond necklace.

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