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Updated on : 16/9/2019 12:00 PM

Akshaya Tritiya – Fortune Favors the Gold

Akshaya Tritiya – Fortune Favors the Gold

India, the land of flavourful cultures and rich traditions observes diverse festivals throughout the year. Every festival in India holds a special significance, a historic affinity to it and many delightful rituals.

Akshaya Tritiya aka Akha Teej is believed to be one of the most auspicious festival of the Hindu and Jain community. In Sanskrit the word ‘Akshaya’ means eternal and the sacred festival falls on the third day of bright half according to the Hindu Luni-Solar calendar.

Legend has it that this day marks the birth of Lord Parasurama (incarnation of Lord Vishnu) and it is on this day that Kubera got the status as the God of Wealth. In Jainism it commemorates the first Tirthankar Rishabdeva’s one year fast.

So what is so peculiar about this festival? Essentially, it is believed that on Akshaya Tritiya the entire day is auspicious and therefore any new investment or any new venture initiated assures success continues to grow and prosper. The day is considered fortuitous for marriages and any donation or good deed done on this auspicious day will bring in good karma.

Especially in case of gold, it is presumed that your wealth multiplies if you buy gold on this day. And in India, Gold is an extremely sentimental part of traditions. Gold has a deep rooted connection with the quintessential Indian women as it continues to remain a cherished heirloom.

Now you too can ring in golden bells with our top selling categories in GOLD that you need to ponder over before making your pick!

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Saumya Traditional Watimani Gold Mangalsutra

Embrace the prestige of Indian culture in eternally ravishing 22KT Gold Mangalsutras.


Lakshmi Shree Gold Coin

Treasuring the tradition, Delve into PNG’s divine 995 purity Gold Coins.


Swastika Diamond Pendant

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24k Gold Vedhani

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Charvi Pure Gold Bangle

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